AnyComp — engineering a marketplace + compliance dashboard in one shell
How MailBlimp delivered AnyComp — a Malaysian B2B platform that combines a verified-secretary directory, SSM company registration (3-5 days), eSignature, and a company dashboard into a single product. Pricing visible up front from RM 1,010.
The brief
Incorporating a company in Malaysia is not a single transaction — it is an ongoing relationship between the company and a licensed corporate secretary. Almost every existing solution treats it as a one-time form: customer fills details, gets emailed a PDF, exchanges signed scans by email, gets a certificate at the end. The relationship part — every subsequent filing, every share allotment, every annual return — lives in spreadsheets and inboxes.
AnyComp's brief was to collapse that whole workflow into a single product. A founder browses a directory of verified secretaries, picks one, incorporates the company through the platform, signs documents in-product, and continues using the same dashboard for every annual filing afterwards. The secretary uses the same dashboard from the supply side. Documents follow the company, not the customer or the secretary.
Distilled: turn an email-driven multi-party compliance workflow into a marketplace-meets-dashboard product, with pricing and credentials transparent enough that prospects self-qualify before they ever ask a question.
Why this stack, not the obvious one
A B2B compliance product has two halves — a marketplace (public, indexable, SEO-driven) and a dashboard (authenticated, stateful, dynamic). Most builds choose one stack for each and accept the integration cost. AnyComp uses one stack for both. Six load-bearing decisions.
Next.js
Server-rendered marketplace listings (each secretary profile is its own indexable URL) plus dashboard SPA routes — one framework handles both halves of the product
TypeScript
B2B compliance product — the cost of a runtime bug is a missed regulatory deadline. Types enforce the data contract end-to-end
Tailwind CSS
Dashboard UI + marketing pages share one design system. Brand stays consistent across an authenticated app and a public marketing surface without two stylesheets
eSignature integration
Incorporation documents need legally-binding signatures; building this in-product removes the "download → print → sign → upload" loop that kills B2B conversion
Document storage layer
Every Malaysian SSM filing produces certificates, resolutions, share allotments. The platform retains them tied to the company entity, not the user — secretaries change, the company doesn't
Verified-secretary marketplace pattern
Trust is the entire moat. Public verified badges + licensed credentials + client-count display turn an opaque profession into a comparable one
Six engineering decisions that show up on the live site
Every choice below is visible on the live AnyComp platform. None of them is novel as a single feature; the work was sequencing them so they reinforce the trust + speed + transparency claim that the product is built on.
- 1
Marketplace + workflow product in a single shell
AnyComp isn't a directory you browse and leave. It's a directory where every profile leads into the company-registration workflow with that specific secretary attached. A visitor goes from "which company secretary" to "my company is being incorporated" in one product — no email handoff, no PDF brochure, no separate platform login.
- 2
Verified credentials displayed publicly on every profile
Each secretary profile shows licensure ("Licensed Company Secretary"), experience ("7+ years", "21+ years"), client volume ("250 clients", "371 clients"), and a "Verified" badge. The information that would normally require a phone call to extract is on the public profile. The compounding effect: prospects self-qualify before they ever ask a question.
- 3
Pricing exposed up front (RM 1,010 - RM 1,900)
Most regulated-services sites in this category hide pricing behind a "contact us" form. AnyComp publishes the range on the public site. It loses the visitor who is shopping below RM 1,010 — but those visitors were never customers; this filters them out for free. Buyers above the floor convert faster because the price isn't a surprise.
- 4
3-5 business day SSM turnaround promise, displayed up front
Speed is the second-strongest claim in compliance services after "licensed". AnyComp pins the 3-5 day turnaround on the surface — not in fine print, not in FAQ. This commits the platform to delivery while also disqualifying procrastinators who would have wasted a sales cycle anyway.
- 5
Authenticated dashboard that survives secretary handover
Companies switch secretaries. Documents must not. AnyComp's dashboard binds the document store to the company entity (not to the user account), so when a secretary is reassigned or a director changes, the resolution history, the incorporation cert, and the share register all stay with the company. This is invisible to the marketing site but it is the entire reason a customer stays past year one.
- 6
eSignature collapses the conversion loop
Without in-product signing, the incorporation flow goes: customer fills form → secretary emails PDF → customer downloads, prints, signs, scans, emails back → secretary submits. Each step is a drop-off. Built-in eSignature makes the same flow: customer fills form → customer signs in-tab → secretary submits. Same legal effect, ~70% fewer drop-offs in similar B2B workflows.
What it looks like
Screenshots from the live build. Full interactive platform at anycomp-two.vercel.app.
Public, verifiable proof
The numbers below are not internal estimates. They are publicly displayed on the live AnyComp site — anyone can verify them in thirty seconds.
RM 1,010
Starting price
3-5 days
SSM turnaround
Verified
Secretary directory
21+ yrs
Top-tier experience
eSignature
Built-in document signing
Dashboard
Company management
- All numbers above are publicly displayed on AnyComp — anyone can verify in 30 seconds.
- Secretary profiles, verified badges, client counts, and experience years are public.
- Tech stack is observable: Next.js image optimisation paths visible in HTML; dashboard interactions confirm authenticated routes; eSignature flow visible in product.
Takeaways for similar founders
If you're building in regulated B2B verticals — accounting, legal, immigration, healthcare admin, real-estate compliance — these four patterns transfer cleanly. None of them are Malaysia-specific.
Marketplace + workflow in one shell beats marketplace + email handoff
If your product introduces a customer to a professional and then loses them to email, you don't have a platform — you have a referral page. AnyComp keeps the workflow in-product. So should any directory-based B2B service.
Verified credentials are the cheapest moat in regulated services
Publish the licence number, the years of experience, the client count, the verification badge. Information that takes one customer call to extract is information that wins ten silent prospects per week.
Pricing transparency self-qualifies the funnel
Below-range buyers are not customers — they're a sales tax. Showing the floor removes them upstream. Above-floor buyers convert faster because the surprise risk is gone.
Bind document storage to the entity, not the user account
Whether the entity is a company, a property, a patient, or a project — anything multi-year — make the documents follow the entity. Users change. Entities persist. This is a one-time architectural decision that prevents a five-year data-mess.
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